Early on in the process we realized, or we at least hoped, we were creating not just an event but an enduring idea that the CSO could own and build on. In 2013, while at Landor, we created Lumenocity from a blank sheet of paper. We started with a name and then blew it out into every imaginable brand touch point. By 2014 Lumenocity was one of the most recognizable brands in the region so we needed to evolve it accordingly with a more refined look suitable for all kinds of merchandise and communications. 

Lumenocity scarves

Lumenocity iPhone covers

The Common Man Portrait Van